Artificial intelligence is making its way into a variety of education technologies. Here, vendors talk about their current and future work with AI in the higher education space. In 2015, when Georgia Institute of Technology professor Ashok Goel experimented with using an artificial intelligence-based teaching assistant called "Jill Watson" to answer students' questions in online forums, it opened a lot of eyes to the potential of AI on campus. But there remained a lot of well-founded skepticism about how algorithms would be deployed. For instance, in 2016 AdmitHub CEO Andrew Magliozzi contacted universities to ask if they would like to incorporate an AI chatbot into their recruitment and retention strategy.