The resounding win by a Google artificial intelligence program over a champion in the complex board game Go this month was a statement not so much to professional game players as to Google's competitors. SEE ALSO: Chief of LG said Apple iPhone SE is'same old tech' Many of the tech industry's biggest companies are jockeying to become the go-to company for AI. In the industry's lingo, the companies are engaged in a "platform war." If true believers in AI are correct that this long-promised technology is ready for the mainstream, the company that controls AI could steer the tech industry for years to come. "Whoever wins this race will dominate the next stage of the information age," said Pedro Domingos, a machine learning specialist.