Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics (FT Press Analytics): Nathaniel Lin: 9780133481501: Amazon.com: Books

@machinelearnbot 

Easier to read and understand than expected (coming from someone who doesn't have a data analytics background). The author uses examples of major companies to help understand how businesses are applying data analytics.

  Industry: Retail > Online (0.40)
  Technology: Information Technology > Data Science > Data Mining > Big Data (0.85)