Artificial Intelligence (AI) and Machine learning (ML) are starting to feel a lot like the latest celebrity gossip--high on hype and light on substance. You can barely read a technology article or release today without someone espousing the latest AI/ML capabilities. The sales performance management (SPM) space, in particular, is one where the hype of AI/ML has not yet delivered on the hope of providing truly meaningful, actionable intelligence to customers--until now. Organizations must undergo a sales transformation to truly stay ahead in the fast-paced, competitive sales environment. It all comes back to the data, as well as access to vast computing power and readily available AI/ML algorithms.