The 6 Customer Experience (CX) Trends Every Company Must Get Ready For Now

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In order to become and remain competitive, companies need to tap into the latest technologies and customer experience trends. Here are 6 customer experience trends every company must get ready for. It's no longer enough to have a surface-level understanding of customers. It's assumed every business should know who their customers are, where they live, how old they are, and other rudimentary info. Today, companies must go deeper, and with fast-advancing technology such as the Internet of Things (IoT), they are able to get a 360-degree view of customers and markets.