How AI Will Impact Hotel Marketing

#artificialintelligence 

Artificial intelligence (AI) is no longer becoming a part of our everyday lives, it already is. More consumers than not are living in smart homes and working in smart offices. The number of users of smart speakers like Amazon's Echo and Google Home is growing at a compound annual rate of 47.9 percent and between 2016 and 2020 is expected to grow from 16 million to 76.5 million. The hospitality industry is rapidly identifying ways to put AI into widespread use. With large sets of data becoming more prevalent and AI becoming more accessible, hotel marketers have the potential to transform how they operate to maximize returns, optimize processes and interact with guests for increased satisfaction and loyalty.