Culture that embraces experimentation key to digital transformation: Microsoft


Australian companies that embrace experimentation, strategic risk taking, and constant learning experience better outcomes from their digital transformation programs, a new Microsoft study has found. Microsoft recently conducted interviews with 30 senior leaders in both public and private sector organisations to better understand the success factors and obstacles involved in digital transformation, which the tech giant defines broadly as "harnessing new technologies to improve business outcomes". Embracing digital transformation: Experiences from Australian organisations states that there is no right way to approach digital transformation; however, most Australian organisations opted for a "test and learn" approach involving discrete projects and experiments, rather than structured programs. This experimental approach allowed for faster iterations and encouraged buy-in from the rest of the business, according to Microsoft's research. Improving customer experience remained the top driver and starting point of digital transformation.

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