How psychology is shaping better machine learning

#artificialintelligence 

Leading the third largest innovation hum in the UK, Millard is responsible for tapping into the research and innovations that BT does for its global services clients. As a psychologist, Millard has undertaken a lot of academic work to understand how to make machines more natural to interact with and how to use technology to create better customer experiences – whether it is in the physical or digital world. "Machines do simple stuff well, but complicated stuff like understanding regional accents, complex emotional complaints or sarcasm, not too well. A simple way to make bots work in your favour is to simply turn your FAQ section of your website into an interactive question and answer bot conversation your customers can engage with to quickly find a solution, Millward suggested.