IBM Watson: Artificial Intelligence as a Platform

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Looking at the performance of IBM shares over the past five years, it is clear that a change in strategy is needed. IBM's share price is down approximately 9% since 2011 compared to a 54% gain in the S&P 500. The goal of this article is to develop a strategy for IBM to leverage the power of IBM Watson artificial intelligence to stage a comeback. The proliferation of cloud, social and mobile technologies have led to the most successful and innovative companies becoming increasingly concerned with the ability to successfully build a digital platform. Apple, Google, Facebook and Amazon each created platforms that co-create value by connecting to other business who can build products and services on their platforms.