B2B software sales and marketing teams love hearing the term "artificial intelligence" (AI). AI has a smoke and mirrors effect. But, when we say "AI is doing this," our buyers often know so little about AI that they don't ask the hard questions. In industries like the DevTools space, it is crucial that buyers understand both what products do and what their limitations are to ensure that these products meet their needs. If the purpose of AI is to make good decisions for humans, to accept that "AI is doing this" is to accept that we don't really know how the product works or if it is making good decisions for us.