Apple unveils TV subscription service with help from Oprah Winfrey

The Guardian 

Apple unveiled a host of new subscription services at a star-studded event in Cupertino, California, on Monday morning. The event marked the debut of a new era for a company that built its brand on hardware and software; just last week, Apple announced new products with little fanfare, saving its firepower for Monday's celebration of services, from its attempt to take on Netflix to a new Apple credit card. Steven Spielberg, Reese Witherspoon, Jennifer Aniston, Steve Carrell, Kumail Nanjiani, and Big Bird were on hand to promote new creative projects that will be released through Apple's new subscription television service, Apple TV . Spielberg's Amazing Stories will resurrect the 93-year-old brand of a science fiction magazine that inspired the director as a child. Witherspoon and Aniston announced The Morning Show, described by Aniston as "an honest look at the complex relationship between women and men in the workplace".