Full Innovation Story: Collaboration between Marketing, IT and Engineering

#artificialintelligence 

"Innovation" is a word that says everything. Yet, it means nothing without any insights behind it. Companies use the term constantly to appear forward-thinking. However, by falling back on this vague and overused vernacular, they can fail to identify what makes them new and exciting. This means that as marketing budgets grow in size and importance, companies must become better innovation storytellers.

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