How generative design could reshape the future of product development


Most product-development tasks are complex optimization problems. Design teams approach them iteratively, refining an initial best guess through rounds of engineering analysis, interpretation, and refinement. But each such iteration takes time and money, and teams may achieve only a handful of iterations within the development timeline. Because teams rarely have the opportunity to explore alternative solutions that depart significantly from their base-case assumptions, too often the final design is suboptimal. Today's technology offers an alternative.