Here's How Big Data Influences Banking And Online Lenders


It was an ideal time for online lenders to arrive in Silicon Valley. After the financial crisis of 2008, banks who were the first choice as lenders for everyday people took a little bit of time to comprehend the way in which customers wanted to access credit and they were not ready to take any kind of risks. They failed to focus on the needs and demands of customers and instead they concentrated on capital constraints and other regulations that were proving to be a challenge for them. All these reasons contributed to the emergence of online lenders in the market. Getting a lot of customers appears to be a comparatively easy task.

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