How multi-armed bandits can help Starbucks send personalized offers to its customers. Coupon systems have been widely used to enhance customers' engagement in digital-based platforms. Coupon systems have been widely used to enhance customers' engagement in digital-based platforms. By offering users a challenge and a corresponding reward, companies' services become not only more attractive, but most importantly it can lead users to become frequent customers, thus enhancing a brand's impact on its customers. However, knowing which coupon to provide can be a rather complex task since each customer profile responds differently to each offer, and frequently offering them bad deals might drag them away from your business.
Jun-2-2020, 12:31:47 GMT