Machine Learning in Coupon Recommendation

#artificialintelligence 

How multi-armed bandits can help Starbucks send personalized offers to its customers. Coupon systems have been widely used to enhance customers' engagement in digital-based platforms. Coupon systems have been widely used to enhance customers' engagement in digital-based platforms. By offering users a challenge and a corresponding reward, companies' services become not only more attractive, but most importantly it can lead users to become frequent customers, thus enhancing a brand's impact on its customers. However, knowing which coupon to provide can be a rather complex task since each customer profile responds differently to each offer, and frequently offering them bad deals might drag them away from your business.

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