How to make business more time-efficient, slash costs and drive up sales? The question is timeless but not rhetorical. In the next few minutes of your reading time, I will apply a few classification algorithms to demonstrate how the use of the data analytic approach can contribute to that end. Together we'll create a predictive model that will help us customise the client databases we hand over to the telemarketing team so that they could concentrate resources on more promising clients first. On course to that, we'll perform a number of actions on the dataset.