Apple Reportedly Acquires AI-Based Facial Recognition Startup RealFace

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In a bid to boost its prospects in the world of artificial intelligence (AI), Apple has acquired Israel-based startup RealFace that develops deep learning-based face authentication technology, media reported on Monday. Reported by Calcalist, the acquisition is to be worth roughly $2 million (roughly Rs. 13.39 crores). A Times of Israel report cites Startup Nation Central to note RealFace had raised $1 million in funding thus far, employed about 10 people, and had sales operations China, Europe, Israel, and the US. Set up in 2014 by Adi Eckhouse Barzilai and Aviv Mader, RealFace has developed a facial recognition software that offers users a smart biometric login, aiming to make passwords redundant when accessing mobile devices or PCs. The firm's first app - Pickeez - selects the best photos from the user's album.

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