Employees can get time, and sometimes money, to pursue projects that executives see as having strong market potential. Accounting firm Ernst & Young LLP this year gave a team of employees in Australia $100,000 to build a tool that uses automation to manage cybersecurity. It is currently being developed for client use. "It's more important than ever for us to make sure the right ideas are bubbling up from people on the ground," said Jeff Wong, global chief innovation officer for Ernst & Young, which brands itself as EY. Large organizations need to make an effort to adapt to change quickly, Mr. Wong said, where in the past, they could afford to wait to see how change affected the market.