Once upon a time, using social for online publishing was all about signposting stories in the hope readers would come to read them on your own website or app. Now we live in a world in which publishers are happy distributing their content itself through social platforms - at least, before Facebook's recent algorithm change. "Off-deck distribution came up to us as a surprise," says Matt Gillis, the SVP of AOL Platforms' publisher platforms, in this video interview with Beet.TV. "That's a key indication of where the ecosystem is moving - Consumption is not always happening within your app or on your website." But the research, conducted by Insight Now in May, pre-dated Facebook's decision, a month later, to down-rate publishers' material in its users' news feeds, instead prioritizing users' own status updates.
Aug-19-2016, 07:15:06 GMT