Facebook adverts will soon follow you across the web


Facebook has taken the first steps in a bid to dominate advertising across the internet. On Thursday, the social media network said marketers who have signed up for the Facebook Audience Network will soon be able to show their ads to every website visitor and app user linked to the network -- rather than just Facebook account holders. The change is small but significant. By allowing publishers to show their ads on third-party domains -- whether or not the viewer is connected to Facebook -- the social networking giant has begun treading the same path that Google and other major ad network operators dominate. Andrew Bosworth, vice president of ads and Facebook's business platform said in a blog post that "companies can do better" and adverts do not have to be "annoying, distracting, or misleading."

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