What is data mining? How analytics uncovers insights


The big question is: How can you derive real business value from this information? That's where data mining can contribute in a big way. Data mining is the automated process of sorting through huge data sets to identify trends and patterns and establish relationships, to solve business problems or generate new opportunities through the analysis of the data. It's not just a matter of looking at data to see what has happened in the past to be able to act intelligently in the present. Data mining tools and techniques let you predict what's going to happen in the future and act accordingly to take advantage of coming trends.

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