Is Augmented Reality the Next Wave of Digital Disruption?


Apple Inc.'s next breakthrough may be powered by Augmented Reality (AR). A recent report by Bloomberg outlines Apple's'big step' towards the AR space through talented hires and acquisitions in the related field. According to the report, with the goal of making smart glasses, in the short term, Apple's AR features may first show up on the iPhone. Bloomberg's report comes after its November story published last year, which highlighted Apple's wearable expansion into'digital glasses'. The AR industry is gaining momentum and could be a huge global market worth $90 million by 2020.