Tech Trends 2019: Executive summary

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Looking back, we can see the value these emerging innovations offered, but in the moment, their promise seemed less clear. It is, therefore, remarkable how quickly organizations across sectors and regions navigated through the so what and into the now what for these trends and went on to successfully traverse the new digital landscape. This journey from uncertainty to digital transformation informs our latest offering, Tech Trends 2019: Beyond the digital frontier. A persistent theme of every Tech Trends report has been the increasing, often mind-bending velocity of change. A decade ago many companies could achieve competitive advantage by embracing innovations and trends that were already underway. Today, this kind of reactive approach is no longer enough. To stay ahead of the game, companies must work methodically to sense new innovations and possibilities, make sense of their ambitions for tomorrow, and find the confidence to boldly go beyond the digital frontier. So here's to the next decade of opportunity, whatever it may be. Along the way, embrace that queasy feeling of uncertainty.