The time is now for Machine Learning


Some commentators think machine learning is too new a field to be deployed for ad fraud mitigation. In the last few years, expertise and technological developments have come a long way in the field of machine learning. Widely used in the cybersecurity space already, ad tech seems to only just be catching on to the value of machine learning in ad fraud prevention. Did you know the term machine learning dates back to the 1950s? So how is it that a topic older than the compact cassette tape, is one of the hottest topics in technology today?

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