Riding the wave of AI: Is your marketing campaign as smart as it can be? - Marketing Land

#artificialintelligence 

As 2019 gets underway and your marketing plan unfolds, you've probably set some goals for the coming year: We're going to break down the data silos that keep us from understanding our customers. We're going to improve our messaging relevance. We're going to target customers more accurately on their preferred channels What if you could just find the time to make any one of these resolutions a reality? Although the promise of one-to-one marketing has been around for many years, brands still send customers too many marketing messages that are irrelevant, generic or only slightly personalized. The problem is that marketers today have too much data and not enough creative time to respond to soaring customer expectations for a personalized buying experience.