Commentary: 2 Things That Need to Happen for Driverless Cars to Go Mainstream


A whopping 73% of Americans don't trust autonomous cars, up from 63% in late 2017, according to a AAA survey released in May 2018. While competition is heating up--with players like Toyota, General Motors, Alphabet, and Tesla setting ambitious goals and making big bets--the question remains: Are Americans ready for driverless cars? As I've studied complex organizational transformations over the past decade, I've come to recognize what must happen to create the behavioral change that makes adoption of new technologies successful. A societal shift toward self-driving vehicles will require such massive behavioral change, especially as trust continues to plummet. But just because we wouldn't get behind that self-turning wheel today, doesn't mean we wouldn't take that chance tomorrow.

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