Why tech giants are interested in regulating facial recognition

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Last week, Amazon made the unexpected move of calling for regulation on facial recognition. In a blog post published on Thursday, Michael Punke, VP of global public policy at Amazon Web Services, expressed support for a "national legislative framework that protects individual civil rights and ensures that governments are transparent in their use of facial recognition technology." Facial recognition is one of the fastest-growing areas of the artificial intelligence industry. It has drawn interest from both the public and private sector and is already worth billions of dollars. Amazon has been moving fast to establish itself as a leader in facial recognition technology, actively marketing its Rekognition service to different customers, including law enforcement agencies.