Festival of Media Global: Creativity and technology in synergy


GingerMay PR attended this year's event at the Cavalieri Hotel in Rome to gain deeper insight into the topics currently impacting the industry. Measurement and verification of digital advertising was a key theme throughout the festival, with panel sessions indicating that advertisers are finally waking up to the need to implement the same safeguards in digital they have long expected in offline media. Many of the award winning entries at this year's festival used consumer insight to close the gap between what audiences want and what the brand needs, including campaigns from Airbnb and McDonalds. Jan Gooding, Global Inclusion Director of Aviva, joined a panel discussion on making diversity work for brands and creating inclusive communications that represent society.