Over the past 15 years, the traditional retail model has been dramatically disrupted by online retail. With the introduction of online retail, shopping is gradually being transformed from an offline activity to an online one. That was the first retail disruption, but it's not the last. Increasingly online retailers and offline retailers are evolving to provide an immersive, seamless, and personalised shopping experience. Customers don't want a fully digital experience while shopping; rather they want a digital shopping experience that is so seamless as to not seem like a shopping experience at all.
Jul-14-2019, 09:13:10 GMT