Seeing the World Through Google's Eyes – The Ringer

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Another woman discovered that the search "unprofessional hairstyles for work" yielded images of black women while "professional hairstyles for work" brought up images of white women. In 2015, users discovered that searching for "n*gga house" in Google Maps directed users to the White House. That same year, a tool that automatically categorizes images in the Google Photos app tagged a black user and his friend as gorillas, a particularly egregious error considering that comparison is often used by white supremacists as a deliberately racist insult. Camera companies like Kodak sold film that photographed white skin better than black skin, and companies like Nikon have also shown racial bias toward Caucasian features in their facial-recognition technology.