AI Voice Assistants Reinforce Gender Biases, U.N. Report Says

TIME - Tech 

Artificial intelligence voice assistants with female voices reinforce existing gender biases, according to a new United Nations' report. The new report from UNESCO, entitled "I'd Blush If I Could," looks at the impact of having female voice assistants, from Amazon's Alexa to Apple's Siri, projected in a way that suggests that women are "subservient and tolerant of poor treatment." The report takes its title from the response Siri used to give when a human told her, "Hey Siri, you're a b-tch." Further, researchers argue that tech companies have failed to take protective measures against abusive or gendered language from users. "Because the speech of most voice assistants is female, it sends a signal that women are obliging, docile and eager-to-please helpers, available at the touch of a button or with a blunt voice command like'hey' or'OK,'" the researchers write.