Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers with specific interests and viewing habits, living across North America and Europe. You crack your knuckles and get to work: You sift through hours of footage, you slice the whole thing together, you bundle it up and send it out. The client approves it the next day, uploads it onto various social channels and suddenly millions of people are watching it across the western hemisphere, responding in different ways. A data team nods along at the analytics streaming in, deliberating whether it's worthwhile to reshoot and recut another video to minimize moments where the viewing masses drop off, optimizing those sacred few seconds your audience is actually watching.
Jan-12-2019, 19:47:30 GMT