3 Ways to Create Personal Connections with Your Brand


Raoul Davis is a CEO Branding Expert, a Partner at Ascendant Group and the co-author of FIRESTARTERS: How Innovators, Instigators, and Initiators Can Inspire You to Ignite Your Own Life. When I strategize with CEOs to enhance their overall brands (think social media, speaking engagements and media deals), they often worry that the focus is too much on themselves. "This should be about the company." However, a CEO brand that resonates is a gateway drug for a successful corporate brand. And from there, personal brands for employees at all levels become important (but it starts at the top).

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