Successfully deploying conversational artificial intelligence (AI) is like no other digital business-process upgrade. In fact, it's not an IT upgrade in the conventional sense; conversational AI does nothing less than usher sophisticated robotics into the front office. The surest route to project failure would be taking this fact for granted. Where these cross-channel AI systems--designed to interact naturally and fluidly with internal users and/or customers in text or verbal conversation--are most like traditional business systems is in how short-sighted decisions can doom development and hobble future productivity. What should you keep in mind when deploying conversational AI?