The way consumers interact with businesses is changing dramatically. Organizations are using Artificial Intelligence (AI) for a range of activities such as achieving more sales, improving customer engagement, and speeding up operations. For example, airports around the globe are investing in mobile robots that assist customers with directions. Another example is "Xaiolce," a Microsoft chatbot in China that already has a user base of 200 million with more than six hundred thousand calls during the first ten months of its launch. In this article, we will explore the various ways in which Artificial Intelligence can be just the right armour for winning the battle of customer experience.