Disney hopes experience will help it avoid stumbles in opening Shanghai resort

Los Angeles Times 

Even before Walt Disney Co. opened Euro Disneyland outside Paris in 1992, French intellectuals called the park a "cultural Chernobyl," workers protested the Disney dress code and neighbors complained that the park's train whistles provoked their dogs to bark and geese to honk. But Paris came to embrace its new neighbor and now the park attracts 10.4 million people a year, more than the number of visitors to the Louvre museum or the Eiffel Tower. On June 16, Disney will open its biggest and most expensive international resort -- a nearly 1,000-acre, 5.5-billion development in Shanghai -- and company executives know the challenges of trying to take the Disney magic abroad. If it proves a hit, Shanghai Disney will add momentum to the Burbank entertainment giant's efforts to turn China's 1.4 billion citizens into more voracious consumers of Mouse House merchandise and films. Shanghai Disneyland won't swing wide its gates to the general public until June 16, but pre-opening visitors to Walt Disney Co.'s first theme park in mainland China already have found something to complain about amid operational tests for a dazzling array of attractions: the prices, particularly... Shanghai Disneyland won't swing wide its gates to the general public until June 16, but pre-opening visitors to Walt Disney Co.'s first theme park in mainland China already have found something to complain about amid operational tests for a dazzling array of attractions: the prices, particularly... Disney's target is the country's upper middle class, which is forecast to double to 100 million by 2020, according to the Boston Consulting Group.

  Country: Asia > China > Shanghai (1.00)
  Industry: Leisure & Entertainment (1.00)

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