Adobe's Experience Cloud now incorporates AI and machine learning

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Software giant Adobe announced the release of its new customer service tool called Adobe Experience Platform. The platform gives enterprises greater data governance capabilities, general access to Adobe's Customer Data Platform service, and avenues for more personalized and impactful customer interactions, the company said. Adobe has revamped Adobe Experience Cloud to incorporate its AI and machine learning platform, named Adobe Sensei. The service will help businesses with digital marketing, advertising, analytics, commerce and more. In a release, the company called Adobe Experience"the industry's first open and extensible platform that stitches data across the enterprise," and said it gave organizations the ability to map out the potential customer experience through "customer journey orchestrations."