What Is Predictive Advertising & Why Do You Need It?

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Like AI and machine learning, predictive analysis has become a bit of an Internet buzzword in the last few years. The technology already has a wide variety of applications for marketers -- predictive advertising is just one of them. If you're among the many who are still fuzzy about what predictive analysis is, here's a rundown on how it's changing the way marketers advertise today. Predictive advertising is a marketing application of predictive analysis. Predictive analysis, by definition, is the use of consumer data, artificial intelligence and statistical algorithms to identify what could happen in the future.