Data and AI Power the Future of Customer Engagement in Financial Services


Data and advanced analytics lie at the core of every financial institution wanting to build stronger engagement capabilities. Unfortunately, many organizations continue to struggle to apply data that will improve the customer journey, or to move from reactive to proactive communication. To build a successful consumer engagement strategy, banks and credit unions have to better understand -- and in real time -- the consumer opportunities and threats that data reveals. The challenge: Most organizations have cumbersome data and analytic back offices and outdated data policies. And they lack sufficient talent to make the application of insights timely and reliable.