People are the heart and mind of your business. Data is the lifeblood that feeds everything you do. For your business to operate at peak performance and deliver the results you seek, people, processes and data must be healthy individually, as well as work in harmony. Technology has always been important to bringing people, process and data together; however, technology's importance is evolving. As it does, the relationships among people, processes and technology are also changing People are the source of the ideas and the engine of critical thinking that enables you to turn customer needs and market forces into competitive (and profitable) opportunities for your business.