It's official: Bob Hope Airport is now Hollywood Burbank Airport

Los Angeles Times 

The airport on North Hollywood Way in Burbank has officially rebranded itself the Hollywood Burbank Airport, putting an end to the former title that paid tribute to the comedian and showman Bob Hope. Airport officials this week unveiled a new logo and the name Hollywood Burbank Airport, emblazoned on the terminal tower. For years, airport officials have said they believe travelers from the East Coast were not flying into the airport in Burbank because the name Bob Hope didn't identify its location, leading fliers to book flights to other airports in the region. "By telling passengers where we are, we're telling them all the great things our airport and our community have to offer," said Glendale City Councilmember Zareh Sinanyan, who sits on the airport authority board. The airport adopted the Bob Hope name in 2003 after being named the Burbank-Glendale-Pasadena Airport for 25 years.

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