Ex-Marketo CMO Opens Up About The Future Of B2B Marketing


I think Moore's law is happening in marketing technology, at least half of Moore's law. The way I look at the text stack holistically is there's going to be a core engagement hub, which has the main AI technology in it that's going to orchestrate the engagement. Think of those as the hubs where your AI orchestration intelligence and your personalization intelligence will be. But the core orchestration artificial intelligence would be in that hub and then you'll have AI at the edge -- a kind of hub and spoke model.