We welcome the Founder & CEO of a German Ad-Tech startup firm ADLUUX in Hong Kong. Ivan Skoko will share his insights and tools for advertising agencies to leverage and optimise client advertising dollars. What Facebook and Google did to the online advertising will be be extended in public (also called out-of-home) advertising. Public advertising is expecting a mega paradigm shift and high growth, if the right AI strategies are adopted. More interesting is how technology (including AI) is driving the change where advertisers are able to captivate their audience via public screens and communicate to masses in an efficient way.