How to protect algorithms as intellectual property


Ogilvy is in the midst of a project that converges robotic process automation and Microsoft Vision AI to solve a unique business problem for the advertising, marketing and PR firm. Yuri Aguiar is already thinking about how he will protect the resulting algorithms and processes from theft. "I doubt it is patent material, but it does give us a competitive edge and reduces our time-to-market significantly," says Aguiar, chief innovation and transformation officer. "I look at algorithms as modern software modules. If they manage proprietary work, they should be protected as such." Intellectual property theft has become a top concern of global enterprises.

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