Intelligence-Driven Marketing: A shift from Data-Driven Marketing Intelligence-driven marketing is the latest buzzword to be thrown around in the world of digital marketing. But where did the term "Intelligence-driven marketing" come from? And more importantly what does it mean for businesses? With the recent updates in technology, today's companies must do more than just collect and use data in their marketing activities. They need to get clever with their marketing and focus on intelligence-driven marketing.
Jan-12-2018, 15:09:42 GMT