Using emerging technologies for better CX


Emerging technologies, such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR) and speech recognition, are changing experiences. For better or worse, these technologies have arrived, and customer expectations are rising because of them. Starcom's Future of Connected Living research project, which took existing homes and transformed them into connected smart homes over a period of six weeks earlier this year, observed the resulting changes to behaviour of the inhabitants. It saw consumer expectations rise exponentially when living in a connected home. And like it or not, emerging tech will only increase customer expectations for better experiences from here.

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