Why the Amazon-Whole Foods Deal Shouldn't Spark Monopoly Fears


In a recent episode of HBO's Silicon Valley, Richard, the show's protagonist startup founder, and Monica, one of his investors, stroll through the aisles of a bountiful grocery store that looks not unlike Whole Foods. "You do realize I am literally the only person in this grocery store actually buying stuff for myself?" Grown men and women grab items off a shelf, hunch forward to consult their smartphone apps, and repeat. The satirical message: This is the future Silicon Valley wants. Society is inching ever closer to Mike Judge's fictionalized universe, although, in the real-world version, all those delivery startups might get displaced by Amazon.