Is Viv the Future of Personal Virtual Assistants?


As video content matures and proliferates and VR content creates new interactive environments and as the way we access software and apps changes and evolves, PVAs or personal virtual assistants will radically influence the interface with the internet and these new layers of content and virtual experience. Viv is just four years old, but by the time IoT and VR matures, she will be ready to make the smart home, smart city and billions of connected devices truly come to life. While we assume it will be one of the tech giants: Google, Facebook, Amazon, Apple or Microsoft; disruption doesn't usually come from an established player whose interests and investments are scattered. Just as VR represents a new platform of information, content, advertisement, marketing and social media, and digital experiences, VPAs like Viv could represent another springboard to the future.