Persado unveils Persado One; lands $30m credit facility from Silicon Valley Bank » Banking Technology


Artificial intelligence (AI)-generated marketing campaign company Persado has unveiled a new product, along with a fresh $30 million credit facility to fuel further expansion, reports Julie Muhn at Finovate (Banking Technology's sister company). Persado One, the new offering, provides personalised emotional engagement at scale. The company says the new development represents the "most significant advancement to date" of Persado's AI platform. Available through the company's enterprise level of service, Persado One uses deep learning algorithms to deliver personalised messaging to a customer based on their emotional profile. The company is also launching a professional class of tools to help marketers predict response rates, generate higher performing campaigns, and refine language according to a brand's style.

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