ANSYS has released its SeaScape architecture for product developers. SeaScape is claimed to allow organisations to innovate faster than the ever by bringing together the advanced computer science of elastic computing, big data and machine learning and the physics-based world of engineering simulation. Engineering simulation generates huge amounts of data - more than most organisations can effectively leverage for future product designs. At the same time, engineering supercomputing resources are not keeping pace with the demand for higher fidelity simulations needed for increasingly complex products. By leveraging such big data technologies as elastic compute and map reduce, SeaScape is said to provide an infrastructure to address these issues in the context of almost any engineering design objective.